The digital agency industry has seen tremendous growth in the past few years. This growth is led mainly by the increasing and seemingly infinite demand for digital marketing services worldwide. According to PRNewswire
, the global market for Digital Advertising and Marketing was estimated at US$350 Billion in the year 2020 and is projected to reach a revised size of US$786.2 Billion by 2026, growing at a CAGR of 13.9%.
The COVID-19 pandemic has also contributed to the acceleration of this growth. As the number of internet users skyrocketed, more businesses were urged to keep up and adapt to the new normal by increasing and optimizing their online presence, especially for companies where digital marketing initiatives were considered a relatively low priority.
Whether they offer services in design, strategy, development, marketing, or consulting, digital agencies play a vital role in helping businesses gain visibility in the virtual world and stay up to date with the constantly changing digital landscape.
Depending on its marketing goals and budget, a company can either choose to hire a full-service or specialized digital agency. Full-service digital agencies can provide a complete set of services, and that’s by handling the entire marketing and advertising process of a company. While specialized digital agencies focus on a few very specific services like social media marketing or web development.